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3 tips on how to better content strategy
Content

3 Ways Your Content Marketing Can Escape the Sea of Sameness

October 1, 2020October 1, 2020

Copying a successful strategy is easy...but you'll be a copycat. Here are 3 tips on how to break away from the sameness

Social Media

Instagram Users Are Disappointed With IGTV: Now What?

September 28, 2018January 27, 2021

The photo- and video-sharing network still has a long way to go With Instagram’s announcement of IGTV, a special buzz seemed to

social-media-pendulum-marketing-update
Strategy

The Social Media Manager Is On a Pendulum

April 25, 2018September 6, 2020

Which Direction Are They Swinging?

Strategy

Job Titles Are Arbitrary

January 4, 2018October 19, 2020

Here’s what matters more When I moved to New York, I didn’t really know what my career would look like. I knew

seo struggle
Marketing/Strategy

The SEO Struggle Is Real

January 19, 2017September 6, 2020

The first iteration of my blog was called The Calvin Show and, to my surprise, it got a decent amount of traffic

social media engagement
Marketing/Strategy

Social Media Engagement Matters Most. Here’s Why.

May 2, 2016September 6, 2020

HERE’S WHY SOCIAL MEDIA ENGAGEMENT IS SO IMPORTANT From CPG brands like Coca-Cola (1M followers on Instagram) to personal/lifestyle brands such as Sonya Esman’s Class Is

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