MSGM Loves Love Equality

For their Fall/Winter 2014 advertising campaign, Italian clothing brand MSGM enlisted the help of four models to illustrate a collection that is the perfect balance of traditional and modern. Maybe that is why they decided to go with the theme of same-sex love which is still considered quite modern although it’s becoming so mainstream that it will soon be accepted as traditional.

Mariano Ontanon was paired with Dominik Bauer and Kate Bogucharskaia with Antonina Petkovic for photographer Giampaolo Sgura to create magic. The campaign itself is fairly simplistic in its setup which is fine because the focus truly falls to the beautiful clothing.

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